UFI Open Seminar in Asia
24-25 February 2011
Elements of Success
The ingredients that go into making a successful exhibition are changing. The core ingredients remain unchanged: identifying an industry, addressing a specific theme, selecting a venue, targeting the right visitors and exhibitors, and partnering with the best stand contractors and suppliers. All of these are still essential, but new elements are rapidly rising to the fore: the role of social media, sustainable development policies and technologies deployed on the floor of the venue to name a few.
Our speakers will address both the core elements and the changing, newer criteria which are increasingly important to your success. Approaches that have succeeded in the past now need to be revisited and improved in order to remain competitive and relevant. We have gathered together innovative thinkers from within our industry as well as experts in areas that have new relevance to exhibitions in Asia to initiate a discussion about how we can build on our past successes for an even more successful future.
Thursday, 24 February
14:00 - 14:15 Opening of Asia Seminar by Moderator, Mark Cochrane
主持人Mark Cochrane “亚洲公开讨论会”
14:15 - 15:00 The elements of exhibition success
14:15 - 15:00 展会成功要素
Our speaker will recount the remarkable growth in his company’s exhibition business in Asia. He will also share his thoughts on the key elements that enabled his company to build a successful exhibitions business in just a few years - focusing on what the company did differently as they designed and launched multiple exhibitions across the region.
15:00 - 15:45 The future of event marketing
15:00 - 15:45 未来的展会营销
Our speaker has years of experience in the international business events industry - marketing both events and destinations. He will speak about the unique challenges and strengths of the events business in Asia. He will also leverage his depth of experiences in the industry to look at the future of our industry and the key competition that we will have to navigate to continue to develop and grow.
15:45 - 16:15 Networking break
15:45 - 16:15 自由交流时间
16:15 - 17:00 Integrating social media into your exhibitions
16:15 - 17:00将社会媒体融入会展
Our speaker has a strong track record in the events industry in Asia. Most recently, she has led the development of this event into one of the most innovative and technology-savvy events in the region. She will discuss how she has integrated applications such as Twitter, Linkedin, Facebook and others into the fabric of his event. She will also review the challenges she has faced and the successes she has achieved in bringing technology and events together in a single package.
我们的发言人在亚洲会展业有着强大的跟着记录。最近大多数时间，她领导会展的发展进入这个区域最具创新性和技术最娴熟的会展之一，她会讨论她如何将集成应用程序比如Twitter, Linkedin, Facebook融入她的会展结构中。她也会回顾她所面对的挑战，还有把技术和会展放在一起所获得的成功。
17:00 - 17:45 Panel Session: Value for visitors: how to deliver it
17:00 - 17:45 小组会议：参观者的价值：如何发放
Our panel of four experienced managers each bring unique experience to the question of: What are exhibition visitors looking for? The panel will include a venue operator, a visitor services manager and a representative from visitors’ bureau. The panellist will provide commentary on what works, what does not, what delivers the most value to visitors and how the demands of visitors are changing.
17:45 - 18:30 Crisis planning: handling the worst-case scenario
17:45 - 18:30危机规划：应对最坏的情况
Our speaker has unique experience in dealing with crisis situations. He will share how he and his team managed to steer an exhibition through an unexpected crisis. Our speaker will share lessons learned and offer practical advice on how you can plan and prepare for worst-case scenarios that affect exhibitions in Asia.
15:45 - 16:15 Welcome reception
15:45 - 16:15 欢迎招待会
Friday, 25 February
08:45 - 09:00 Seminar restarts with opening remarks from moderator, Mark Cochrane
08:45 - 09:00主持人，Mark Cochrane重新启动研讨会开幕词
09:00 - 09:45 Growth opportunities in ASEAN markets
09:00 - 09:45东盟日益发展的机会
There are two key free trade agreements now shaping the economies of the Association of Southeast Asian Nations (ASEAN) – one which covers the ASEAN countries and another between the ASEAN members and China. Our speaker is a leading official at the ASEAN Business Council. The ASEAN region has a population of 590 million and a massive US$1.5 trillion economy. It is also one of the fastest growing economic regions in the world. These free trade agreements will unleash huge economic opportunities for businesses operating in the ASEAN region. He will provide an insider’s look at these agreements and the likely impact on our exhibitions.
09:45 - 10:30 Mergers & Acquisitions in Asia
09:45 - 10:30亚洲兼并与收购
Our speaker will give an overview of the state of M&A in Asia’s exhibition industry, where the opportunities are, and what the challenges will be to getting ROI on future deals.
10:30 - 11:00 Networking break
10:30 - 11:00网络
11:00 - 11:45 Opportunities going green
11:00 - 11:45 不同的机遇
Our speaker is a senior manager at one of the largest event contracting firms in Asia. He has more than 25 years experience in the exhibition industry in Asia. He will share his perspective on the greening of the Asian exhibition. What are the key sustainable development trends? Where will they take us? How will these green trends change exhibitions? What are the stakes for organisers, venues and suppliers?
11:45 - 12:30 Location-based technology & its impact on exhibitions
11:45 - 12:30 本地技术和它对展会的影响
Our speaker will discuss one of the key technology developments of the past several years: location-based technology tools. How are these tools re-shaping events in the U.S. and beyond? What are the key features? Which tools are leading the way? Where will they take us in the coming years?
12:30 - 12:45 Closing remarks by moderator, Mark Cochrane
12:30 - 12:45主持人，马克.科克伦致闭幕词
12:45 - 14:15
12:45 - 14:15